Who Am I?

Marketing strategist, direct response copywriter and designer

Words don’t make great writing, ideas do. I focus on creating compelling ideas that inform the copy and design to drive optimal response and marketing results.


I’m a Business-to-Business (B2B) marketing strategist, copywriter and designer working in the technology industry.

I write everything from articles, blog posts and case studies and white papers, to web copy and sales pages.


Ideas Make Marketing

You’ll find me at the intersection of design and copy. I’m a marketing strategist and direct response copywriter and designer, that understands the power of copy and the proper role of design.

I believe that ideas are the foundation of effective marketing, compelling copy and persuasive design.

I write copy and design in the technology sector. I have also consulted in the education, consumer products and property sectors.


When I’m not writing or designing

you’ll likely catch me reading,  trail running or cycling.



Retail Decline: The Triple Threat to Retail and 3 Ways to Turn It Around

My latest article has just been published at Total Retail magazine. If you are in retail, or know someone in retail, or shop at all, you mind Traditional retailers are under tremendous pressure from online and other forces. But how bad is it? And what can retailers do to remain competitive? Formerly successful retailers like …